The ZFH group had its first start in Dandenong based around its core clientele families.
ZFH Group began its journey in Dandenong, founded on a commitment to serving families and creating welcoming dining experiences. What started as a vision to become the best family restaurant in the area with Dandenong Pavilion, quickly evolved into one of Melbourne’s most beloved dining destinations. This strong foundation in community and family values has enabled us to expand our horizons, launching a range of venues and embracing innovation in everything we do.
At ZFH Group, we are passionate about crafting unique dining experiences across diverse settings—always with a strong focus on quality, creativity, and exceptional service.
Our greatest passion lies in the humble burger, and we continuously explore this offering in new and exciting ways. From classic favourites to bold flavour combinations, we’re always developing, testing, and refining our menu. We take pride in using the freshest ingredients and highest quality produce, working closely with trusted suppliers to ensure every bite reflects our standards.
As a people-first company, we place immense value on our team—their training, growth, and continued development. We firmly believe it’s our people who set us apart and bring the ZFH experience to life.
In addition to operating our own venues, ZFH Group offers restaurant consultancy and franchising opportunities for our flagship burger brand, Royal Stacks.
Dani Zeini is a pioneering force in Australia’s hospitality industry, best known for redefining Melbourne’s burger scene. As the visionary behind several iconic venues including Royal Stacks, Dandenong Pavilion, Grand Trailer Park Taverna, and Truck Stop Deluxe, Dani has built a reputation for blending bold culinary concepts with unforgettable dining experiences.
With a deep passion for quality, culture, and creativity, Dani founded ZFH Group to bring his expanding portfolio of hospitality ventures under one strategic umbrella. His approach combines meticulous attention to detail—from menu curation and sourcing fresh, never-frozen ingredients to crafting immersive spaces that resonate with customers.
Dani’s influence goes beyond the kitchen. He is an innovator, brand-builder and community advocate, focused on creating venues that reflect authenticity and bring people together. For Dani, hospitality is about more than meals—it’s about moments.
Through ZFH Group, Dani continues to shape the future of hospitality, nurturing bold ideas, developing talent, and setting new benchmarks across Australia and beyond.
Dani launches Dandenong Pavilion, a family-friendly restaurant with a focus on quality, community, and consistency. It quickly becomes a local favourite and lays the foundation for future ventures.
2006Bringing a bold American diner-style concept to the heart of Melbourne, Grand Trailer Park Taverna opens, combining gourmet burgers with vintage caravan seating and playful vibes.
2014Dani expands his burger empire with Truck Stop Deluxe and collaborates on Easey’s—a multi-level venue with a rooftop train carriage, redefining Melbourne’s burger experience.
2015Royal Stacks launches in the Melbourne CBD, offering fresh, never-frozen burgers with a retro American twist. It quickly becomes a cultural icon in the city’s food scene.
2016Royal Stacks opens multiple locations across Victoria, including Chadstone and Moorabbin, maintaining the same quality and experience across all sites.
2018Dani formalises the brand collective under ZFH Group to consolidate his ventures, support innovation, and open pathways for franchising and consulting.
2021ZFH Group begins offering franchise opportunities for Royal Stacks, allowing entrepreneurs to bring the brand to new communities with full operational support.
2022Dani doubles down on local partnerships, community events, and staff development, highlighting his belief that hospitality is built on people, not just plates.
2023ZFH explores interstate expansion, new food concepts, and enhanced brand storytelling—proving Dani’s journey is still only just beginning.
2024SUITE 1207,
470 COLLINS STREET
MELBOURNE 3000
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